Model wearing the Maya Bikini in Bluebottle from Dekota Swim on Byron Bay beach in bright summer sunshine, showcasing bold summer bikini trends taking over Instagram

Summer Bikini Trends Taking Over Instagram Right Now


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Hey babes! 🌞 Okay, so picture this: last weekend I was in Byron Bay, hair still salty from the surf, iced oat latte in hand, rocking my Maya Bikini – Bluebottle. I hadn’t even made it from the beach to the café before two girls stopped me mid-walk like, “OMG where’s that summer bikini from?!” Honestly, I considered handing out little business cards that just said Dekota Swim, because yes, this bikini two piece is that iconic. Honestly, finding a bikini brand in Australia that actually fits, slays, and is designed for longevity? Total win. No wonder summer bikini trends everywhere are all about bold, playful colours and statement shapes — and babes, buying swimwear online from Dekota Swim just made my day.

If you’ve been scrolling TikTok or stalking your Instagram Explore page lately, you’ll know summer bikini trends are actually wild this year. And not just any trends — I’m talking curvaceous cuts, TikTok-worthy colours, and all the vibes that make you feel like main character energy on every beach day. But let’s be real — finding a bikini that actually slays and doesn’t fall apart after one wear? That’s the struggle. Cue: Dekota Swim.

Here’s the thing: most stores still push the same old bland bikinis, leaving you awkwardly adjusting in a cramped fitting room while the fluorescent lights highlight literally everything. That’s why buying swimwear online is totally winning right now — better fabrics, better fits, and 100% more sass.

So, if you’re ready to glow up your summer wardrobe, let’s dive into the summer bikini trends taking over Instagram right now.


1. Neon & Pop Colours — Bring the Party

Neon is officially back, babes, and this season it’s not subtle. We’re talking electric citrons, bubblegum pinks, and neon greens that literally make your tan pop. My personal fav? The Maya Bikini – Bluebottle. She’s giving main character energy, perfect for your morning surf strolls or that insta reel where the waves hit just right.

Styling tip: Pair with minimal jewellery and oversized sunnies. Let the colour do the talking — because honestly, this bikini is already screaming you’re a queen.

Pro tip: If you’ve seen @ella.in.bali rocking a neon bikini two piece, you know why this look is the moment.


2. Earth Tones & Neutral Elegance — Low-Key Luxe

Not all summer bikini trends are screaming neon. Earth tones are seriously trending too — think warm browns, soft khakis, and muted greens. The Calliope Bikini – Brown is giving such elevated, effortless vibes. Perfect for a picnic on the sand or a sunset session at the jetty.

Why it works: Neutral bikinis are versatile. Wear them with a sarong for brunch, or mix ‘n’ match with high-waisted bottoms for that classic coastal look.

And honestly, if you’re into slow fashion swimwear, investing in these timeless pieces means fewer replacements, longer life, and way less waste.


3. Playful Prints — From Fruit Salad to Aztec

Summer is the perfect excuse to not take life too seriously, and that extends to your swimwear. Trend alert: playful prints are dominating Instagram reels. The Maya Bikini – Fruit Salad is basically a party in a bikini, while the Maya Bikini – Aztec brings in those festival-to-beach vibes.

Styling tip: Pair printed bikinis with neutral slides or a cute beach tote. Don’t overcomplicate it — the print is your statement.

Fun fact: influencers like @sydneybeachbabe are literally living in patterned bikinis this season. If you’ve seen her latest reel in a colourful bikini two piece, you know she’s serving full-on summer goddess vibes.


4. Classic Black Two Pieces — Always a Mood

Okay babes, don’t sleep on the classics. A black two piece bathing suit is literally the Chanel No. 5 of swimwear. Sleek, flattering, and always relevant. The Penelope Bikini – Black is my personal go-to for jet-setting or poolside lounging.

Why it’s trending: Minimalist, curve-hugging designs are everywhere on IG because they’re flattering on everyone and never go out of style.

Styling hack: add gold accessories or a statement sunhat, and suddenly your bikini looks editorial-ready.

👉 Check out our bikini two piece collection for more sleek black options.


5. Pastels & Sweet Summer Hues

Soft pinks, lilacs, and baby blues are perfect for that soft, TikTok-worthy aesthetic. The Lyra Bikini – Pink is a whole vibe — girly, flirty, and perfect for sun-kissed reels.

Why you’ll love it: Pastels are super versatile and make your Instagram feed look curated without even trying. Pair with linen cover-ups or oversized straw hats for that effortless beach day energy.


6. Ribbed & Textured Swimwear — Detail Matters

Texture is the secret sauce. Ribbed fabrics, smocked tops, and subtle ruching are showing up all over Instagram this season. Not only do they add dimension, but they also give your summer bikini that designer energy without the designer price tag.

My top pick: Scarlett Bikini – Purple. Flattering on literally every body type and perfect for those spontaneous beach photos that get double-taps.


7. Cut-Outs & Statement Shapes

Cut-outs are the ultimate confidence booster. From side slits to underboob detailing, these bikinis are about showing skin tastefully while still feeling fashion-forward. The Maya Bikini – Starfish is giving all the summer-ready, main character energy.

Styling tip: Keep accessories minimal so the cut-out does the talking. High pony, oversized sunnies, and a neutral bag = instant slay.


Why Buying Swimwear Online is Actually a Win

Let’s be real: fitting rooms are not fun. You’ve got fluorescent lighting, tiny mirrors, and zero space to actually move. Buying swimwear online? Total game-changer.

  • Better fit: Detailed size guides mean you actually get a bikini that fits your shape.

  • More variety: Explore all colours, patterns, and cuts in one place.

  • Less stress: No awkward trying-on in public. Just pure, joyful unboxing vibes.

At Dekota Swim, we’re all about quality-first pieces that last past one season. Our swimwear isn’t made from recycled fabrics yet, but we’re prioritising timeless design, longevity, and plastic-free packaging — small steps with big impact.


TikTok & Instagram Inspiration

If you’ve seen @sophiesummer in our teal bikini two piece, you know why this set is the moment. Or @jessica.in.sun rocking the Maya Bikini – Bluebottle, basically giving IG feed perfection. Social proof matters, babes — and these bikinis were made to be seen.

UGC tip: Don’t be shy! Tag your looks.

👉 Tag me @dekotaswim.official when you pull this look — I’ll probably repost it, no cap.


Quick Summer Bikini Style Tips

  1. Mix & match: Pair tops and bottoms from different sets for that curated, personal vibe.

  2. Cover-ups matter: A linen shirt or sarong can elevate any bikini.

  3. Statement accessories: Oversized sunnies, layered chains, and fun slides are essential.

  4. Colour coordination: Don’t be afraid to match your nails or bag to your bikini — it’s all about the IG grid aesthetics.


FAQs

Q: What is a bikini model bikini?
A: A bikini model bikini is basically a set that’s designed to hug your curves, flatter your figure, and give you main character vibes. Think: perfect fit, luxe fabric, and a style that looks amazing on camera (and in real life). If you’re keeping up with the latest summer bikini trends, this is the set that will have you slaying every beach day. Perfect for a summer bikini or a bikini two piece from a trusted bikini brand in Australia.

Q: What makes a sustainable bathing suit better?
A: A sustainable bathing suit or a quality-first swimsuit lasts longer, is designed thoughtfully, and reduces waste. Even if it’s not made from recycled fabrics, slower fashion = fewer replacements = less landfill. Choosing pieces from Dekota Swim means investing in eco swimwear and bikinis designed for longevity, so you can feel good while keeping up with summer bikini trends and slaying your summer vibes.


Final Thoughts

Summer bikini trends are all about fun, confidence, and slay vibes. Whether you’re into neon pop colours, playful prints, or classic black two pieces, there’s a bikini for every mood and every beach day.

Remember: buying swimwear online isn’t cheating, it’s smart. And at Dekota Swim, we make sure every piece is worth the investment. Timeless, flattering, and 100% TikTok-worthy.

So, babes, what are you waiting for? It’s time to update your summer wardrobe and glow up those beach pics.

👉 Explore our full range of bikini two piece styles 

👉 Discover more about our story here

Tag me @dekotaswim.official when you pull this look — I’ll probably repost it, no cap. 🌊💖

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