Zara in a bold, curve-flattering summer bikini from Dekota Swim — proof that the best bikinis aren’t in-store, they’re online.

Where Did All the Good Summer Bikini Options Go?


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Hey babes — it’s Zara, and we seriously need to talk about something that’s been grinding my gears all damn summer: bikinis that just don’t deliver.

Every season, I tell myself this will be the year I find the perfect summer bikini in-store. And every time? It’s a full-on flop. Changing room lighting that makes you look like a ghost, bikini tops that dig in like medieval armor, and bottoms so low-rise you might as well leave your dignity at the door.

The problem? Mainstream bikini brands have totally lost the plot. They’re pushing flimsy, cookie-cutter styles that don’t fit real bodies and fall apart faster than you can say "beach day."

It gets worse. These stores make you feel like you are the issue — like you’re just not the right size, not tan enough, not tall enough. Girl, no. The bikinis are the problem, not your body.

Here’s the solution: We’re skipping the soul-sucking fitting rooms and heading straight to the good stuff. Because the good bikinis? They’re all online now.

This blog is your official guide to why in-store bikini shopping is dead (RIP, and good riddance), where the best bikinis are hiding, and how Dekota Swim is leading the glow-up.


Why In-Store Bikini Shopping Is Actually the Worst

Let’s break it down:

  • The lighting? Aggressive.

  • The selection? Basic AF.

  • The sizing? Inconsistent, confusing, and completely unhelpful.

  • The prices? Way too high for swimwear that feels like scratchy polyester.

You end up leaving frustrated, sweaty, and suddenly questioning your entire hot girl summer. And honestly, that’s not the energy we’re bringing into the season.


Enter Dekota Swim: Where the Good Bikinis Are

We’re talking timeless cuts, bold prints, and fabric that flatters, not fights you. Dekota Swim isn’t just a vibe — it’s the bikini brand Australia has been begging for. Every piece is intentionally made, designed to last, and cut to make you feel like you own the sand you walk on.

And let’s be real: When you find a bikini two piece that actually fits, holds up, and gives off "baddie on vacation" energy? That’s a rare win.


My Ride-or-Die Summer Bikinis

You know I never gatekeep. So here are the suits that got me swiping my card and feeling myself:

Maya Bikini – Aztec

This girl is spicy. She’s bold, patterned, and full of personality. The Maya Bikini in Aztec is what I reach for when I’m feeling fearless. She’s loud in the best way and hugs in all the right places. If you want a summer bikini that screams main character energy, this is her.

Penelope Bikini – Black

This one’s the definition of a staple. A black two piece bathing suit that actually fits like a glove and makes you feel like a goddess? Rare. Penelope’s top gives you that effortless lift (without the pain), and the bottoms are cheeky without being scandalous.

Calliope Bikini – Green

She’s low-key luxe. The cut? Minimal and modern. The color? Fresh like a green juice on a hangover morning. This is your slow fashion moment — the kind of eco swimwear vibe that doesn’t just look good but feels like a statement.

Shop our sustainable bathing suit collection


Fit Check: Perfectly Snatched & Flawlessly Comfy

Let’s talk fit. At Dekota, swimwear is made with real babes in mind. No weird gaping, no suffocating bands, no sketchy sizing charts.

Whether you're team petite or got curves for days, there's a fit that flatters you. Each style has been road-tested by women who actually wear bikinis (hi, it’s me), and it shows. No adjusting every five seconds. No wardrobe malfunctions. Just hot girl comfort.


Fabric That Feels Like a Sunset Kiss

Soft, sculpting, and stretch-friendly — this is the kind of fabric that says "I got you, babe."

Is it recycled? Not yet. But is it durable, long-lasting, and built to survive every pool party, saltwater splash, and sand-tanning session? Absolutely.

At Dekota Swim, we’re not perfect — but we’re intentional.
While our current swimwear isn’t made from recycled fabrics, we prioritise quality, durability, and timeless designs over throwaway trends. That means fewer replacements, longer life, and less waste.

Meet the story behind Dekota Swim


What Is a Bikini Model Bikini?

A bikini model bikini is more than a vibe. It’s a fit that flatters like you’re about to walk a runway, even if you’re just strutting across your towel.

It’s that suit that makes you feel sculpted, sexy, and secure. The one you reach for every time because she never lets you down. And yes — Dekota makes those.


What Makes a Sustainable Bathing Suit Better?

Not just the fabric, babe — the intention behind it. While Dekota isn’t claiming recycled-rainbow status (yet), we’re focusing on what really matters:

  • Longevity: Wear it 20+ times and it still looks fire

  • Smaller batches: No overproduction, no landfill overload

  • Plastic-free packaging: Because we’re not trying to ruin the oceans we swim in

A truly sustainable bathing suit is one that lives longer in your wardrobe, not a landfill.


Why Buying Swimwear Online Is Actually Better

You get:

  • More choice (no sad leftover sizes)

  • Real reviews from real babes

  • Returns that don’t require a breakdown in a store line

  • Photos that show what it actually looks like

Plus, online shops like Dekota make it easy with fit guides, direct support, and curated edits so you’re not just guessing in the dark.

And babes — shopping in your robe with a glass of rosé in hand? Name a better way to spend your Sunday.


Your Summer Bikini Cheat Sheet

ProblemIn-StoreDekota Swim
LightingHorror showHome mirror realness
FitRandom sizingTrue-to-you fit guide
QualityFlimsyLasts more than one summer
StylesBasic overloadCurated and aesthetic
SupportWhat support?Real humans, real help

Final Thoughts From Your Bikini Hype Girl

This summer is not the time to settle. Say goodbye to bad fits, disappointing fabrics, and changing room frustration.

The best bikinis are online — and they’re waiting for you.

Whether you're looking for bold prints like the Maya Bikini – Fruit Salad, timeless staples like the Penelope Bikini – Black, or lowkey luxe with the Calliope Bikini – Green, Dekota Swim has your glow-up covered.

Start your summer bikini refresh now

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