Hey babes! Okay, real talk — if your swimwear can’t take you from Bondi brunch to a Bali sunset in style, is it even worth packing? Last weekend I was at Byron, rocking the Brooklyn Bikini - Orange, and I swear every girl at the surf club asked where it was from. I felt like I had my own personal TikTok reel going on, main character energy on full blast. ✨
But let’s get real for a sec: while looking cute is a must, there’s something even hotter than being the best-dressed on the beach — knowing your swimwear is built to last, not just for one season. Enter: sustainable swimwear. And before you roll your eyes, no, we’re not talking about scratchy, beige, “eco” pieces that look like they came from your grandma’s linen closet. We’re talking buttery-soft, body-hugging fits that make you feel like that girl — while also doing your part to ditch the whole fast-fashion chaos.
Let’s dive in. 🌊
The Problem With Fast-Fashion Swimwear
Here’s the thing: fast-fashion swimwear might look cute on the hanger, but it’s basically the fashion equivalent of a summer fling — fun for a second, gone before the season’s even over.
Those $20 sets from chain stores? They often use thin, low-quality fabrics that lose their shape faster than you can say “sunscreen,” and the stitching is usually chef’s kiss awful. One wave and your bikini bottoms are halfway to the shore. And don’t even get me started on the color fade. That neon pink you loved? After three dips in saltwater it’s giving sad, washed-out salmon.
Plus, fast-fashion swimwear is pumped out in massive quantities — which means more waste, more landfill, and more clutter in your drawer. It’s like buying single-use fashion, and honestly, we deserve better.
Why Sustainable Swimwear Is Worth It
Now, sustainable swimwear is a different vibe entirely — and I’m obsessed.
It’s not about just being “eco” for the label. It’s about swimwear designed with intention. Smaller batch production, timeless silhouettes, and high-quality fabrics that actually last. When you slip into something like the Brooklyn Bikini - Orange, you can feel the difference — it’s soft, supportive, and hugs in all the right places. No saggy straps, no awkward fit after one wear.
Here’s why it’s a game-changer:
Longer lasting: Durable fabrics keep their stretch and colour, summer after summer.
Less waste: Fewer replacements = fewer bikinis ending up in landfills.
Timeless design: Classic cuts that outlive trends, so you’re not stuck with something that screams “Summer 2023” by next year.
More thoughtful production: Made in smaller runs, not mass-produced chaos.
Basically, it’s the difference between buying something that lasts for years versus something that won’t survive your next beach trip.
How to Spot Sustainable Swimwear (So You Don’t Get Greenwashed)
Okay, let’s be real: every brand loves slapping “eco” on their tags these days, but not all of them walk the talk. Here’s what I look for when I’m shopping:
Quality fabric feel: It should feel thick and luxe, not thin or see-through. If you can see your hand through it, skip.
Stretch that snaps back: Try gently pulling it — it should bounce back into shape right away.
Secure stitching: No loose threads, no wobbly seams.
Classic design: Think versatile cuts you can mix and match for years.
Transparent info: Brands that actually tell you how and where their pieces are made — no vague “sustainable” buzzwords without receipts.
Dekota Swim nails every one of these. Their bikinis are made in intentionally small batches (so you’re not wearing the same thing as half the beach), they’re designed to last, and they ship everything in plastic-free packaging. We love a brand that delivers the full package — literally. 💌
Styling Your Brooklyn Bikini - Orange for Endless Summers
Let’s circle back to the Brooklyn Bikini - Orange, because she deserves her spotlight. This set is chef’s kiss perfection — vibrant, flattering, and versatile enough to take you from beach to bar with zero effort.
Here’s how I’ve been styling mine lately:
Beach day: Just the bikini, oversized white linen shirt, gold hoops, and a messy bun. Add SPF and sunglasses for that effortless “I woke up like this” energy.
Brunch look: Throw on a high-waisted wrap skirt, cute slides, and a woven tote. Suddenly it’s giving coastal chic.
Sunset drinks: Slip into silky wide-leg pants and strappy heels, keep the top on as a crop — trust me, jaws will drop.
This is the magic of investing in high-quality, sustainable swimwear: it works harder for your wardrobe. One bikini, endless looks.
Cost Per Wear: Why It’s Actually Cheaper
Here’s the math no one talks about: that $25 fast-fashion bikini might seem like a steal, but if it falls apart after five wears, you’re paying $5 per wear. A Brooklyn Bikini that stays flawless for 50+ wears? That’s literally cents per wear.
Sustainable swimwear isn’t about spending more — it’s about spending smarter. It’s like building a capsule wardrobe, but for your beach life. You buy less, you love it more, and you’re not panic-buying a new bikini every summer.
The Confidence Factor No One Mentions
Real talk: there’s something about wearing a bikini you know is made to last that hits different.
You stop tugging at straps, worrying about see-through fabric, or checking if your bottoms are sliding off after a wave. Instead, you just live in the moment — dancing at beach clubs, diving into the ocean, sipping margs at golden hour.
Sustainable swimwear is confidence you can wear. And honestly, that’s the hottest trend of all.
Where to Start Your Sustainable Swimwear Collection
If you’re ready to upgrade your swim game, here’s how to start:
Build around one hero set — like the Brooklyn Bikini - Orange — then mix and match with other colours.
Go for timeless cuts that won’t date (triangle tops, tie sides, bandeaus — they always come back).
Invest in pieces that make you feel amazing — if you don’t feel unstoppable in it, it’s not worth the space in your suitcase.
Check out our bikini two piece collection to find your perfect base sets, and browse our sustainable swimwear edit to see all the styles designed to outlast trends. And if you’re curious about the story behind the brand, peek at our about us page — it’s a good one. 💌
FAQs
Q: What makes swimwear “sustainable”?
A: It’s about quality-first design — long-lasting fabrics, smaller batch production, and timeless silhouettes. Basically, pieces that don’t fall apart or go out of style overnight.
Q: How do I make my swimwear last longer?
A: Rinse after every swim, avoid wringing, and dry flat in the shade. Trust me, it makes a huge difference.
Q: Is sustainable swimwear actually worth the price?
A: 1000% yes. Because you’ll wear it way more, for way longer — and look better doing it.
The Bottom Line
You don’t need to overhaul your whole wardrobe to make a difference — just start by choosing pieces that actually last.
Sustainable swimwear isn’t about being perfect, it’s about being intentional. When you slip into something like the Brooklyn Bikini - Orange, you’re not just wearing a bikini. You’re wearing your values — and looking ridiculously good while doing it.
So go ahead, make waves. 🌊
