Okay babes, real talk — last summer I panic-bought three bikinis from a dodgy site at 2am… and not one of them made it past my bedroom mirror. One top looked like a sports bra from Year 7 PE, the bottoms were more dental floss than fabric, and don’t even get me started on the return process (spoiler: there wasn’t one). It left me questioning where to buy swimwear online that’s actually worth it — because honestly, buying swimwear online shouldn’t feel like a gamble.
Sound familiar? Yeah, shopping for swimwear can be chaotic. But here’s the thing — buying swimwear online doesn’t have to be a gamble. Done right, it’s honestly the easiest way to find pieces that actually fit your body and your vibe. And I’ve got the tea on how to slay the whole process.
Let’s break down the pros and cons of online bikini shopping — and how to totally nail it, from first click to beachside glow-up.
Why Buying Swimwear Online Is Actually Genius
Let’s start with the positives, because I’m all about main character energy here.
1. Endless options (aka your dream bikini buffet 🍑)
In-store racks? Tiny. Online? Endless. When you’re trying to figure out where to buy swimwear online that fits your exact aesthetic — from minimalist cuts to bold statement prints — the internet is your bestie.
Scrolling through our bikini two piece styles at 11pm with a face mask on is literally self-care. One minute you’re vibing with the Brooklyn Bikini – Citron (hello, sunkissed goddess), the next you’ve added the Maya Bikini – Aztec to cart because it’s giving Coachella energy.
And unlike a crowded fitting room, you can actually see how each piece looks on different body types thanks to UGC and influencer try-ons. If you’ve seen @ella.in.bali twirling in her Penelope Bikini – Black on the shoreline, you know why it’s always selling out.
Pro Tip: Save reels and TikToks of your fave looks — they’re like a personalised lookbook when you’re ready to shop.
2. No harsh changing-room lighting (aka emotional protection)
Can we collectively agree that department store changeroom lighting is a hate crime? It’s like they want you to cry.
When you shop online, you get to try pieces on at home — with flattering light, your own playlist, and zero passive-aggressive sales assistants knocking on the door. You can mix and match tops and bottoms, style with accessories, and strut around your living room like you’re filming a campaign shoot.
It’s giving confidence. It’s giving main character.
3. Better sizing info (if you know what to look for)
One of the underrated perks of buying swimwear online? You can actually compare size charts, fabric details, and customer reviews side-by-side.
On the Dekota Swim site, every bikini includes measurements, fit notes, and honest info about our materials. That way, you’re not just guessing — you’re making informed choices.
And when your Scarlett Bikini – Light Blue fits like it was made for you, you’ll be grateful you took those extra two minutes to check.
The Cons (and How to Outsmart Them Like a Pro)
Okay, let’s get into the not-so-cute stuff — because yes, there are risks. But don’t stress, I’ve got hacks for every single one.
1. Fit can be tricky (but not impossible)
We’ve all had that “this does not look like the photo” moment. Online pics can’t always capture how a piece fits your shape.
Zara’s fix: Order two sizes if you’re unsure, and return the one that doesn’t vibe. Look for styles with adjustable straps or tie sides — like the Calliope Bikini – Black — because they’ll mould perfectly to your body.
2. Waiting for shipping is… not instant gratification
You see it. You want it. You want to wear it tomorrow. But online shopping comes with a wait time.
Zara’s fix: Order early (especially for summer holidays or trips), and pick express shipping. Trust me, nothing slays less than panic-buying a random bikini the night before your flight.
Also — bookmark your faves now so when your size drops back in stock, you can pounce.
3. Returns can be a hassle (so shop smart)
Not all stores make returns easy, and swimwear has stricter hygiene rules.
Zara’s fix: Always check return policies before you click “add to cart.” At Dekota Swim, we’ve made returns straightforward because we get it — buying swimwear online should be stress-free, not scary.
How to Slay Your Swimwear Haul (Zara’s Cheat Sheet)
Here’s how to go from “eh” to “effortless” when deciding where to buy swimwear online — no regrets, no returns.
✨ Know your bikini personality
Are you a classic black two piece bathing suit queen? (She’s timeless, like an oat latte.) Or do you live for a statement summer bikini that turns heads?
Browse our bikini two piece styles and notice what you gravitate toward — colour, cut, vibe.
Minimalist muse: Try the Stella Bikini – Black for sleek, no-fuss energy.
Beach party babe: The Maya Bikini – Fruit Salad is basically confetti you can swim in.
Soft girl energy: The Lyra Bikini – Pink is your romantic beach picnic moment.
✨ Prioritise longevity over trends
Hot tip: Fast-fashion bikinis might be cheap, but they often stretch out or fade after two swims. At Dekota Swim, we design pieces to last beyond one summer — think premium fabrics, timeless cuts, and small-batch production.
We’re not perfect — but we’re intentional. While our current swimwear isn’t made from recycled fabrics, we prioritise quality, durability, and timeless designs over throwaway trends. That means fewer replacements, longer life, and less waste.
So when you’re choosing where to buy swimwear online, look for brands that care about what they make — not just how fast they can churn it out.
✨ Read the reviews (your secret weapon)
UGC is your BFF. Scroll the tagged section on Instagram, read customer reviews, and check size notes.
If you see five glowing reviews saying the Brooklyn Bikini – Bleue runs a little snug, you’ll know to size up. Reviews = free sizing intel, babe.
✨ Build a mix-and-match wardrobe
One of the perks of buying swimwear online is building your own curated collection.
Mixing the Penelope Bikini – Nude top with the Penelope Bikini – Red bottoms? Iconic. Pairing the Scarlett Bikini – Silver with oversized sunnies and gold hoops? Instant Bondi beach club energy.
Create combos you can rewear all season — it’s chic and budget-friendly.
Quick FAQ
Q: What is a bikini model bikini?
A bikini model bikini is that show-stopping set designed to highlight your best features — think bold cuts, luxe fabric, and a fit that’s made for the camera. The kind you see on your fave influencers’ reels when they’re strutting out of the ocean like mermaids.
Q: What makes a sustainable bathing suit better?
It’s all about longevity. A truly sustainable bathing suit isn’t just made from eco fabrics — it’s made to last. At Dekota Swim, we focus on durability and timeless design so you can rewear your faves year after year instead of tossing them after one summer. That means fewer replacements and less waste.
Want to explore more slow fashion swimwear made to last? Check out our sustainable swimwear collection.
The Glow-Up Wrap-Up
Buying swimwear online can feel intimidating — but once you know what to look for (and where to shop), it’s honestly a vibe.
You get more choice, better info, and the power to curate a collection that makes you feel unstoppable — from Bondi brunch to Bali beach bars. And when you find a bikini that fits like a second skin? Instant confidence boost.
So go ahead — light a candle, grab your phone, and start curating your dream swim drawer.
Explore our full range of bikini two piece styles here — and when your order lands, tag me @dekotaswim.official when you pull this look. I’ll probably repost it, no cap. 💅
